It’s safe to say that any type of flower is my favorite decorating tool but these days I’m super crushing on the paper kind. Imagine if your wedding bouquet looked as great today as it did on your wedding day. Unlike real flowers, paper flowers stand the test of time and stay forever in bloom! From wildly detailed and intricate petals that are nearly impossible to distinguish from the real thing to larger-than-life paper backdrops, Chantal Larocque from Paper & Peony creates stunning flowers from paper that provide endless inspiration.
Chantal has not only created custom designs for weddings but she has collaborated on fabulous projects worldwide such as the new office of Kara Ross NY and their storefront window on Madison Avenue, marketing events for Champagne Perrier- Jouët and Malibu Island Spiced Rum. She’s even had celebrities like Lauren Conrad and Ali Larter request her floral expertise to embellish their own Soirées! Her remarkable work has gained worldwide attention and we are so fortunate to have her right here in The Maritimes! Place cards, cake toppers, chair and table décor, bouquets, or even a show-stopping backdrop Chantal’s designs are sure to be an exquisite addition to your wedding day.
MORE ABOUT CHANTAL
Tell us a little about your background — what path led you to what you’re doing now?
I’m originally from Montreal and grew up in a French community (à la Québécoise!!). I then lived in Ontario for over 15 years in the little village of Rockwood where my Paper Flower story began!
When I first opened my Etsy shop, I had chosen the name Dragonfly Expression for the business because the dragonfly, in almost every part of the world symbolizes change and change in the perspective of self-realization. The kind of change that has its source in mental and emotional maturity and the understanding of the deeper meaning of life. I went through a lot of changes that had a positive impact on my creative side and I decided to explore it deeper That’s how the paper flower business was born!
After a few years and a recent move to Moncton, New-Brunswick I decided the business needed a new look. I hired the lovely Caroline Langevin (a super talented local branding designer) to design a new logo for me. She suggested to change the name and I went for it. Best thing I’ve ever done! The business quadrupled in less than a year! When you can make a living and support your household with your business…I like to think of it as a success story!
Is your business geared toward brides and their weddings or other and do you plan to expand your vision or stay focused on Brides?
I love working with my brides but you never know what will be the next big trend in the wedding industry. Because of that, I also work with marketing and advertising agencies which I enjoy very much since their custom requests often require me to go outside my creative comfort zone.
Why should brides and grooms hire you?
Because artistically, I’m known for my ability to blend my passion for floral art to what my clients envision for their project or special event!
Do you have a studio where clients come or do you send your creations to your clients?
My studio is at home, I have the whole second floor of the house. It’s a small house we are renting at the moment so, nothing to get overly excited about! Most of my clients are from out of town, I rarely meet clients face to face. But when I get to work with my local brides, I for sure welcome them to my little studio!
What is the creative process like? How do you work with couples to bring their vision to life?
After I get the information about the style of wedding and color palette, I mail out samples and color swatches. Once the bride confirms the colors, I make a small version of a bouquet and share photos. I’ll work on the design until the bride is happy with it – usually, the first prototype is a winner! Then I start to make all the flowers needed for the whole order.
Do you do custom orders, or do you have standard items you use and make?
All my flower orders are made custom!
What have been some favorite recent projects/clients/collaborations?
One of my favorite recent projects is a custom headpiece (truly a piece of art!) for a Miami bride…but I can only share photos of it after July 4th! The whole project has been a big secret. I also designed flowers for a marketing event for Altos Tequila! – The world famous DJ Harley Viera-Newton made sure everyone had a good time that evening! Olé!
What is your favorite thing about weddings in The Maritimes?
I just love how warm and welcoming the bride and groom and their families are with all their guests and also, Maritimers sure know how to enjoy a good party!
What tips or advice can you give to couples who are in the midst of planning their big day?
From experience, the guests will for sure enjoy all the efforts and details put into the planning but they will remember mostly how they felt throughout the day. A wedding is the public demonstration of the couple’s deep love to one another and that should be the main focus when planning their special day!
Quick! Give us an answer for our lightning round questions…
Favorite wedding flower?
Peonies of course!
Favorite first dance song you’ve heard?
A classic that will tell you how old I am!!! With Or Without You by U2