Creativity often gets talked about when discussing styling and aesthetics, and don’t worry, Andrea from Lupin Design Studio has that in spades. But what I think really sets her apart is how she understands how important a person’s wedding is-which makes it possible for her to go one level deeper, and create details that will be both meaningful AND beautiful! Andrea is passionate about weddings and creating amazing paper goods. Your guests will feel so special receiving her work in the mail!
MORE ABOUT ANDREA
Tell us about your company and how you got started.
Lupin Design Studio (formerly Lupin Wedding Design) started in late 2014. I started Lupin out of pure passion for both the design industry and weddings in general. I have been a professional graphic designer for over half a decade, and am 100% obsessed with weddings! I started by designing a few invitations for family members and it quickly grew into having clients from all over Canada.
What makes your work unique? Why should couples hire you?
I understand how important a person’s wedding is and how much of an exciting time it is in a person’s life. I LOVE being able to be a part of a day that is so special, and that is something that I do not take for granted. I want to make sure that the work that I put out under Lupin is beautiful and exactly to the client’s taste-not a template that they *sort of* love, or an invitation in a book that they decide they think is nice. I want them to feel like their stationery is truly representative of who they are as a couple.
What is your ideal client like?
My ideal client is someone who appreciates the creative process, loves to support local, and wants stationery that nobody else has!
What is your approach to design?
I draw inspiration from everything and anything. Obviously, I love florals so a lot of my work is heavily influenced by that…including the name of my business! I take a lot of pride in the work that I do, and nothing that I print is ever just “okay,” I want it to be amazing! I consider typography and layout design to be one of my strengths, and I think that is reflected in my work. I stay away from illustrations and fancy embellishments because it just doesn’t reflect my personal style. Clean, simple but pretty design is what I’m all about!
Do couples choose from design templates or can you customize one based on their tastes?
There are definitely no templates here! Custom stationery is what I focus on. Everything that I make is entirely from scratch, inspired by the couple’s wedding colors, theme, personalities and personal taste.
What is the proofing process like?
If the couple is local to Halifax, I always love to have an in-person consultation. I like to meet with them and get an idea of what their wedding is going to be like. From there, they may send me pictures of invitations that they like (if they didn’t already have some at the consultation). After the consultation, I come up with two or three designs. They give me feedback from them (what they like, what they don’t like) and I adjust it until they’re happy with the digital design. I usually order them after the design proof is approved, but they can get a physical proof if they want.
What is the typical turn-around time?
Typically the design process takes 2-3 weeks and one week for printing. It can be quicker if it needs to be, though!
What stationery trends are you seeing among Maritime couples lately?
Rustic, rustic, rustic! I’ve been designing invitations with lace, florals (love!), and burlap elements.
What is the most unique invitation you have designed?
This might be a funny answer, but, I haven’t designed it yet! I recently got engaged myself, so I think the most unique one will have to be my own-because it’ll take me a lot of versions before I get to the right one! Plus, it’ll be kind of cool to be able to work on my own wedding stationery.
Do you offer more than just stationery?
I do! I’m very for supporting other entrepreneurs and recently started offering branding packages for female-run businesses.
What advice do you have for brides?
I’m not sure if this advice is coming from the bride or wedding vendor side of me, but I think the best advice is to just have fun with everything. At the end of the day, you get to marry your person, and that’s the most important part. Don’t stress over the little things, and just enjoy the entire process. It’s a once in a lifetime thing, remember!