The lady behind the lens of Rachael Shrum Photography prides herself on being able to tell the story of your special day. Rachael captures a wedding exactly as it unfolds, looking for all of the special moments of the day. With a mix of mostly candid and some posed images she has an appreciation for individuality and is ready to capture images that reflect you and your style. Rachael’s passion for capturing beautiful moments is so evident in the beautiful images she takes!
MORE ABOUT RACHAEL
Tell us about your company and how you got started.
I started taking photos in high school after my Dad surprised me with a box full of Pentax gear. Most of my early photos were of flowers and by having that camera in hand a lot of the time, my creative side began to flourish as well. In the Fall of 2007, I began my first year at NSCAD University and my interest for photography continued to grow. I discovered I had quite the knack for storytelling through photography. In April 2012, while finishing my BFA, I responded to an ad posted in the photo department for a couple specifically seeking a student to capture their wedding. The couple was super excited to work with me and confident that I would do a great job. Even though I was a bundle of nerves, (I convinced my sister to tag along for moral support disguised as a photographer’s assistant), and the day stretched on upwards of 12 hours, that first wedding was a whole lot of fun!
What makes your work unique? Why should couples hire you?
I always say that my personality comes through in my work, which is at times shy and quiet but also very observant and a little quirky. My clients have actually used the phrase “A la Rachael” as a term to describe my images! I approach each wedding with a commitment to storytelling and am always excited to create images that transport clients back to their big day.
What is your ideal client like?
A couple that realizes the importance of having a photographer and has done their research on what photographer’s work speaks to them! Knowing that you’re working with a couple that appreciates your style and has confidence in you to do your thing is a great feeling.
How do you describe your shooting style? Are you laid back or aggressive? Do you tell the whole story of the day?
My shooting style is a mix of mostly candid and some posed images. For the most part, I am laid back and ready to capture each moment as it unfolds, but I do get aggressive for all posed photos, such as wedding party formals and group shots of family members. Yes, I am a storyteller for sure!
How do you make couples feel relaxed in front of the camera?
Everyone always looks so good and happy on their wedding day. You can really see that sense of euphoria after the ceremony too. That’s why I always let couples do their thing and let them know they look great! I highly recommend engagement sessions because they can be a great icebreaker and help the couple get used to being in front of the lens.
What trends when it comes to wedding photography are you seeing among Maritime couples lately?
I’m not really one to follow trends but I feel I see a lot of Pinterest influenced themes and decor, (wood blocks for table numbers, mason jars, and lace seem frequent). I’ve been to a lot of weddings that have a very casual and relaxed vibe as well.
What is your favourite thing about weddings in The Maritimes?
The Maritimers themselves!!! I have seen many a keg stand at the weddings this summer! The families I meet are always so awesome and accommodating. A close second to that would definitely be the scenery! I’ve been to weddings on the rocks at Peggy’s Cove, in people’s homes, backyards, on the beach, in the forest, in restaurants, you name it!
Which wedding venues in The Maritimes do you love and why?
The Oceanstone and White Point stand out to me. They both have lovely ocean views and beautiful properties. I also really liked Lion & Bright. Inside is really nice, there’s lots of natural light and it can fit a fair amount of guests but still manages to keep the ceremony intimate.
What tips or advice can you give to couples who are looking to book their wedding photographer?
Definitely, research to find a photographer that stands out to you and seems like a good fit! You will spend a lot of time with this person on your wedding day and you don’t want to feel uncomfortable. When you’ve completed that get to know them a bit with an engagement session or meetings before the big day!
Quick! Give us an answer for our lightning round questions…
Favorite wedding flower?
Favorite first dance song you’ve heard?
Long Time Running – Tragically Hip