Pure art in photography form, the work of Nicole Lapierre Photography is something you won’t soon forget. There is a serene, raw, striking beauty about it and her talent for capturing the emotions and details of a wedding day is pure bliss. She strives to capture raw emotions and natural movement which results in photos that are airy and oh-so-romantic. The only thing that glows brighter than the light Nicole captures so beautifully is the inner beauty of each subject that her sweet personality and calming spirit manages to bring out. Trust me when I say she is one of the sweetest gals around and how can you not love just how much she gushes over her handsome hubby Teddy?!? If you’re looking for a photographer who will capture your celebration in an authentic and ethereal way, then look no further.
MORE ABOUT NICOLE
Tell us about your company and how you got started.
I love photography, always have, but it wasn’t until I watched my own wedding photography unfold that I thought to myself, “I think this is something I could do, and I would love it”, that I decided to make it happen.
My first year in business was 2010, and I have learned so much in the past 6 years by travelling mentoring with my idols and practicing as much as I could. I do not have formal photography training, but I do understand the concepts and understand the importance of capturing authentic images. For the first 4 years of my photography career, I had a corporate job working for a gold mining company. I loved my job but knew that it wasn’t my forever place, so when I started photography business, I knew that it would eventually be my sole venture. I have now been pursuing photography as my full-time career for the past two and a half years, and loving every minute of it. I have had the opportunity to meet so many amazing creatives and entrepreneurs in the last few years, and I feel so fortunate that we have such a supporting group of small business owners in our province.
My objective is to empower and inspire other photographers by helping them believe in the value they provide with their craft. I started by teaching myself how to use a camera and subsequently start and manage my photography business. I want to help guide others in building and refining their brand and social media voice, how to effectively market to their ideal client, and set future business goals that challenge them personally and creatively.
Teddy and I work together for all of our weddings, and we are best friends, and so very much in love. We have been together for 12 years and married for 8, and we love spending time together. We work extremely fluidly together, and I love having him around on a wedding day. It allows us to relive our own day in our minds and makes us happy. He is such a kind, supportive and talented person, and I couldn’t imagine capturing a wedding day without him by my side. He is my creative confidante, laughs at my jokes, gives me so much inspiration and I love him dearly. Plus, an added bonus that he is so darn handsome!
What makes your work unique? Why should couples hire you?
As a creative, I believe that staying true to your aesthetic is key to creating unique bodies of work. I do this by not comparing myself to other photographers. Most of the time, I don’t even seek my inspiration from wedding or portrait photographers, or their photos, but images of places, texture or landscape. Once you start comparing yourself to others, you start to get off of your path and sometimes lose your own voice. We do live in a very small place, with many similar businesses all trying to do the same things, but if we know our market, and work towards finding ways to only speak to them, then we will continue to do what we love, and stay on our own path. Not comparing can be very difficult, and takes a lot of effort, but I try to focus on my own journey and go back and look through old collections to see how I have progressed, and it also helps me see things that I can improve on.
Travel is essential for me, and I am grateful that photography has taken me all over the world. Especially when it takes me to new places I have never been so that I can learn new photography techniques. I am always seeking movement and beautiful light in my captures, and it is often the simple things that inspire me, like how the light will hit an object or person’s face, it often evokes a sense of nostalgia, and forces me to seek those feelings out again through my captures.
I am drawn so much to light, movement and smells, because they often help me read a room. In the galleries on the website, you will sometimes see blurry images, and I take these on purpose, because it helps one feel the image, and put themselves in the image, sometimes evoking nostalgia for them. I love flowers, how they look, fresh or dried, how they smell, how they move in the wind, and how they fill a room with life. I also love things that smell nice, soft natural scents that take me back to a certain moment in my life that makes my heart feel warm. Essential oils are my vice, they always have been.
Teddy and I aren’t the type to show up on the day and just do our thing; we like to assist with timelines from a photography perspective and to act as a resource for our couples if they need any suggestions or ideas. We also stay in touch from the moment we make it official, right up to the wedding day. This makes the day so much more fluid and organized from a photography perspective, and we have received positive feedback as a result. We also keep copies of your wedding images forever in the event that you should ever misplace the digital files, you and your memories will be in very good hands with us.
What is your ideal client like?
Our ideal client is one who trusts that we will listen to them and get to know what it is that they see as their vision, and then trusts us to use our creativity to provide them with a collection of captures that represents their vision.
How do you describe your shooting style? Are you laid back or aggressive? Do you tell the whole story of the day?
Our captures have an authentic and ethereal way about them, and our focus is on creating a photographic record of a celebration, whether it’s a wedding, welcoming a new member to a family, or celebrating a special milestone. Not only are we able to frame a photo and coax one’s true personality into our viewfinder, we also have in-depth knowledge of post-production techniques that allows us to capture beautiful moments in the most flattering light, without erasing what it is that makes one unique. Having us both there as lead photographers, to ensure both the bride and groom’s perspectives are captured is what makes the final wedding collection complete.
The wedding day goes by so quickly and can often seem like a blur, so it is our objective that a couple has something to relive their moments, as they unfolded on their day. Especially moments that they sometimes don’t even know had happened. We are very aware of needing those money shots for the fireplace mantle and the parents, you know, the ones where you are both looking at the camera together. We have a system that ensures all images are captured, and have had only great things said about our approach. You can also read all about real couples’ experience with us here (scroll down to the testimonials).
We always have such a wonderful time with everyone, and truly get into the day in order to document it as it happened, so you can relive the day over and over again.
How do you make couples feel relaxed in front of the camera?
Teddy and I spend time getting to know our couples, and what their vision is. If they don’t have a vision, we’re happy to work with our couples to uncover what it is they hope to preserve. Their photography experience should feel natural, even if they’re not comfortable having their photo taken; we promise we’ll help them feel more at ease in front of a camera.
We truly value what we do, and the quality of images we provide. We put our heart and soul into each couple’s wedding day. We do pose our couples but in a very natural manner, and a majority of our captures are candid, with some direction, just to help keep the moments happening naturally. We like to create a story through the direction of little scenes, and then have couples move naturally through our direction, this helps couples are doing things their way, so that the captures are not contrived and awkward. This approach also ensures that the moments captured are genuine and authentic, and that our couples look and feel like themselves.
What trends when it comes to wedding photography are you seeing among Maritime couples lately?
I can speak for my couples and say that trends seems to be leaning towards timeless, minimalist, and romantic, with focus on beautiful details that enhance their weddings atmosphere. Neutral colours, off white wedding gowns (these photograph the best), soft and non-traditional floral with lots of vine like greens, and slim fitting suits for the grooms. Lots of candles and greenery for tables, the use of dried flowers, and veils for brides. Our couples want images that showcase the true colours and light of the wedding day, versus heavily processed with filters. We don’t use filters in our post processing, as we like the captures to look true to how the eye saw them on the day, it allows you to place yourself back in the moment as it happened, as you saw it.
What is your favorite thing about weddings in The Maritimes?
Our summers are beautiful, and the light that summer brings is what dreams are made of. We have so many different backdrops all in one place, we have the coast, cliffs, meadows, waterfalls, forests, as well spots where we can get sunrise on the water, as well as sunset. We do not fear the rain, we welcome it, for the overcast sky provides us with a neutral palette that allows all of the lovely colours of a wedding day to be their true colour. We always have a back up plan in the event of rain, so our couples are never worried.
Which wedding venues in The Maritimes do you love and why?
There are so many lovely venues to choose from so this is a hard one, there are so many that I have never even had the opportunity to experience yet as well. I would have to say though that my favourite is Oceanstone Seaside Resort. It has lovely cabins with white walls, which is a dream for photographers, the grounds are lovely, and the sun sets in the most magical spot for sunset photos with our couples.
I am also very fond of White Point & The Captains House in Chester, The Inverary Inn in Baddeck, Shobac Cottages in Riverport, The Boscawen Inn in Lunenburg, Keltic Lodge in Ingonish Beach, Hubbards Barn in Hubbards, and of course any backyard wedding, are all very high on my list.
What tips or advice can you give to couples who are looking to book their wedding photographer?
There are so many things to consider when choosing a photographer to capture a couple’s wedding day. The most important ones that I like to stress to couples are:
- Read a photographer’s testimonials from past weddings, these will tell a couple so much.
- Do the images in their portfolio speak to them and fit a couple’s aesthetic?
- Do their personalities work well with theirs?
- Do they give the impression that they will go the extra mile to ensure the couple’s images are exactly how they imagined they would be?
- Ask to see examples of FULL weddings that the photographer(s) have taken so that the couple can see what to expect?
- Do they provide them with the product that they want?
Quick! Give us an answer for our lightning round questions…
Favorite wedding flower?
Favorite first dance song you’ve heard?
“Heart of Gold” by The Go Find