Caro from Caro Photo believes that couples deserve wedding photos that are epic, fun, creative, and especially personal. She will capture the real moments of your wedding day as it unfolds, in all its raw and expected beauty. Her passion for capturing beautiful life moments-from engagements, to weddings, to families is so evident in the gorgeous images she takes!
MORE ABOUT CARO
Tell us about your company and how you got started.
I honestly never imagined that this would be my job. I had studied photography informally and found much happiness in it as a hobby, but having success as a commercial artist seemed impossible to me. I started shooting again just for fun a few years into my career in Marketing and coincidentally a few friends got married around that time. After they took a chance on me, it kind of snowballed from there and lead to second shooting opportunities. After building a portfolio and the confidence / experience to offer my services full time in a style that was my own, I launched Caro Photo in 2011.
What makes your work unique? Why should couples hire you?
My belief is that couples deserve wedding photos that are epic, fun, creative, and especially personal – because their day will be unlike any other wedding. That’s why I prefer to capture real moments instead of following a Pinterest checklist of ‘must haves’ dictated by the industry. When I started Caro Photo, no one in this market was really focusing on documenting mainly candid emotions, so I decided to make that my thing.
I’d like to think that what sets me apart is personal service, which is why clients often become friends. Whether it’s scouting for new locations, brainstorming unique engagement session ideas, helping with their wedding day timeline or zipping up a stubborn gown: I’m happy to help and have the experience to make it all a little less stressful.
What is your ideal client like?
Over time, I’ve found that all my favorite clients shared one important characteristic and it has nothing to do with the style of wedding they were planning or how well our personalities meshed. It’s quite simple really: my ideal clients consider photography to be a priority. Feeling that they buy-in to the excitement of our working relationship and their photography: is a game-changer. It really gives me the time, trust and latitude needed to do my best work. It’s the magic sauce that makes all the difference.
How do you describe your shooting style? Are you laid back or aggressive? Do you tell the whole story of the day?
For most of the day, I’m a fly-on-the wall-stealthy-shooter and capture moments as they unfold. Sometimes, I’m lurking from afar (it’s exactly as creepy as you’d imagine) and other times, I’m right in the thick of it (getting low on the dance floor). When it’s time for portraits, however, I’ve found that getting people comfortable is best achieved by giving them direction. So, during that time I really bring the energy and make it fun so they can relax and be themselves. My second shooter and I typically cover the whole she-bang: from the prep to the dance floor, so documenting the full story of the day is exactly what we aim for.
How do you make couples feel relaxed in front of the camera?
Getting to know people before they step in front of the lens really helps, so I’ll always meet couples in person (or on Skype) prior to booking. It sets the tone for the rest of our interactions and ensures we won’t feel like strangers on their day. Engagement shoots are a really helpful building block in the relationship too. I like to think of them as a test run, without any of the pressures of the big day.
At the shoot, giving lots of direction and positive feedback plays a big part in calming nerves and making clients comfortable. The goal is to get them interacting so that their connection can be captured in a way that looks completely natural. Depending on the couple, the cues to achieve this can be quite different…but there is always a strong commitment on my part to keep the mood light and fun.
What trends when it comes to wedding photography are you seeing among Maritime couples lately?
1. Bouquets are becoming less about the flowers and more about the gorgeous greens. They were also gigantic this season: like stunning miniature trees.
2. First looks are becoming more and more popular (yay!).
3. Maritime winds be damned- almost all my brides rocked a long veil.
What is your favorite thing about weddings in The Maritimes?
They always feel like a big homecoming. Often the couples are coming back East to tie the knot and most of their guests are travelling from afar too. It makes for some great vibes and lots of emotion.
Which wedding venues in The Maritimes do you love and why?
My recent faves have to be The Algonquin in Saint-Andrews N.B. and Fox Harb’r in Nova Scotia. I fell in love with the rocky shoreline and charm of both venues when I discovered them this summer. Ticklebelly Hill (Oak Bay N.B.) , Clinton Hills (Clinton, PEI) and The Albert County Museum (Hopewell Cape N.B.) are stunners if you love vintage settings. That being said, the PEI Brewing Company’s quirky and industrial-chic has my heart: that’s where my own wedding was held.
What tips or advice can you give to couples who are looking to book their wedding photographer?
Unlike other wedding day decisions, I think we can agree that this is a rather personal one. Aside from choosing someone whose work they love and who is experienced and professional, I think ‘fit’ is extremely important. Do they click with this person, do their personalities mesh? Grab a coffee and meet them for a chat. I’ve written about many more helpful tips for choosing the right photographer for your wedding here.
Quick! Give us an answer for our lightning round questions…
Favorite wedding flower?
They are only in season for a minute each year, but I just can’t help it: I’m all about the peony.
Favorite first dance song you’ve heard?
“All I Need” by Matt Kearney